Category Archives: Marketing

As the luxury brokerage continues to work on a comprehensive rebrand, it has welcomed back Natalie Passerini as chief marketing officer.

On this episode of Real Estate Insiders Unfiltered, RealScout’s Andrew Flachner and Anthony Sosso do a deep dive into the evolution of real estate AI and break down what it means for the future of the industry.

Layer in two or three of these elements, and your content will land harder, get shared more and start actual client conversations, Josh Ries writes.

Broker and attorney Greg Hague says agents can tap into motivated buyers already in motion before they spend a dollar on marketing.

To demystify the home staging process, we worked with top-producing listing agents to gather the best home staging tips for 2025.

The post 15 Home Staging Tips to Sell a House Fast appeared first on The Close.

The combined platform will channel verified reviews, past agent performance and hyperlocal market insights into content that will help agents build their digital reputation.

Your real estate budget isn’t built for brute-force spending, Josh Ries writes. It rewards clarity, consistency and thoughtful execution.

Real Grader CEO Alex Montalenti talks to Troy Palmquist about the biggest (avoidable) mistakes real estate agents make when it comes to their online presence.

Real Grader CEO Alex Montalenti talks to Troy Palmquist about the biggest (avoidable) mistakes real estate agents make when it comes to their online presence.

Using AI doesn’t have to be difficult or expensive, America Foy writes. Here’s how to start using ChatGPT, Google Gemini or Claude to shave hours off of your marketing efforts today.