Category Archives: Marketing

The share of $1 listings has risen 24 percent since 2024, according to Realtor.com. Inman spoke to an agent about the upside — and downside — of the tactic.

Human judgment isn’t optional when you’re working with AI tools, trainer Bernice Ross writes. It’s essential for understanding how they can go wrong, so you can protect your brand.

As the industry continues to debate the way listings are marketed (or not) in the current climate, Troy Palmquist reflects on the potential move from digital to analog.

It’s one of our readers’ favorite topics right now, so we’re rounding up great contributor insights from agents and brokers with boots on the ground to help you help your sellers.

A New York homeowner claimed text messages sent by an associate KW broker amounted to an “invasion of her privacy.” She has now dropped her case.

Flex Listings provide a functioning model that restores transparency, preserves cooperation, and gives sellers and buyers control, clarity and access, Eric Bramlett writes.