Category Archives: Lead Generation

Kelley Blue Book Homes is expanding into seller leads with ZIP-based subscriptions. Here’s what agents should know before the August rollout.

The post KBB Homes Expands Into Seller Leads With ZIP-Based Agent Subscriptions appeared first on The Close.

From content audits to personal interaction, Baker shared insights from a career built with online virality and exceptional engagement, Troy Palmquist writes.

Looking for more control in your lead-gen conversations? Coach Darryl Davis shares how ringless voicemail can make your outreach more impactful.

Kelley Blue Book Homes is entering home valuations and seller leads. Agents should review the Aug. 1 rollout before buying in.

The post Kelley Blue Book Homes Targets Seller Leads Ahead of Aug. 1 Rollout appeared first on The Close.

More sellers are cutting prices, but the market is not falling everywhere. Agents need sharper local data, stronger seller coaching, and a clearer plan for stale listings.

The post Price Cuts Are Testing Agents’ Seller Strategy appeared first on The Close.

Increase your profits both by cutting unnecessary waste and generating more business with these actionable strategies from trainer Bernice Ross.

Success in real estate isn’t about stubbornly sticking to a plan — it’s about knowing when to pivot and having the confidence to execute with style. In this session, we’ll break down how top agents recognize when something isn’t working, ditch ineffective strategies, and double down on what actually drives results. We’ll explore practical ways […]

Focus on clear positioning, consistent content, strong relationships and simplified systems to build a business that attracts clients, Joe Killinger writes.

I’ve compiled the 8 best CRMs for real estate professionals, focusing on follow-up, lead nurturing, marketing, and day-to-day management.

The post The 8 Best CRMs for Real Estate 2026 appeared first on The Close.

A curated list of the top real estate lead generation companies for 2026, helping agents attract high-quality, conversion-ready leads.

The post Top 10 Real Estate Lead Generation Companies 2026 appeared first on The Close.