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Category Archives: Columns

The prospecting method that beats cold calling every t...

Looking for more control in your lead-gen conversations? Coach Darryl Davis shares how ringless voicemail can make your outreach more impactful.

Stay in your lane: The comparison trap that’s costing ...

Keep your eye on your own performance instead of constantly comparing yourself to others, coach Darryl Davis writes. You’ll grow faster and enjoy the journey more.

Stay in your lane: The comparison trap that’s costing ...

Keep your eye on your own performance instead of constantly comparing yourself to others, coach Darryl Davis writes. You’ll grow faster and enjoy the journey more.

Why your agent recruiting conversations are dead on ar...

Stop chasing agents and start attracting and selecting them instead, coach Verl Workman writes. Provide solutions that make your value proposition irresistible.

Throw out the script, and build a custom metaphor with...

A real estate script is off-the-rack. It fits no one perfectly, coach Darryl Davis writes. A custom metaphor is tailored to the person sitting with you.

Mega-brands, boutiques and real estate’s vanishing mid...

Broker Lori Muller looks at the midsized, regional, indie and hybrid brokerages caught in the middle of industry change.

Should IDX go away? An interview with Hoby Hanna

James Dwiggins and Keith Robinson sit down with Howard Hanna CEO Hoby Hanna for a candid conversation about listing data, MLSs, private listing networks and the future of IDX.

10 profit holes that can sink your real estate busines...

Increase your profits both by cutting unnecessary waste and generating more business with these actionable strategies from trainer Bernice Ross.

What this spring means for buyers, sellers and real es...

The agents who consistently reach their goals recognize moments like this for what they are: Not guarantees, but opportunities, ERA President Alex Vidal writes.

Catch up with Compass, Keller and the commission quest...

While CEOs trade barbs, real estate agents are focused on how to take home more in commissions this year than last year.

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