Category Archives: Columns

The industry doesn’t have to choose between innovation and transparency or between seller flexibility and equal access, Windermere’s OB Jacobi writes.

Remembering Gloria Steinem through the home that nurtured the feminist movement — where history was made one gathering at a time.

Although you can’t control rates, inventory or affordability, Jimmy Burgess writes, you can help your sellers navigate those realities.

From content audits to personal interaction, Baker shared insights from a career built with online virality and exceptional engagement, Troy Palmquist writes.

Looking for more control in your lead-gen conversations? Coach Darryl Davis shares how ringless voicemail can make your outreach more impactful.

Keep your eye on your own performance instead of constantly comparing yourself to others, coach Darryl Davis writes. You’ll grow faster and enjoy the journey more.

Keep your eye on your own performance instead of constantly comparing yourself to others, coach Darryl Davis writes. You’ll grow faster and enjoy the journey more.

Stop chasing agents and start attracting and selecting them instead, coach Verl Workman writes. Provide solutions that make your value proposition irresistible.

A real estate script is off-the-rack. It fits no one perfectly, coach Darryl Davis writes. A custom metaphor is tailored to the person sitting with you.

Broker Lori Muller looks at the midsized, regional, indie and hybrid brokerages caught in the middle of industry change.