Category Archives: Content Marketing

Just like with social media, REDX’s Curtis Fenn writes, the agents who use artificial intelligence platforms with intention and a plan will flourish in the years ahead.

Focus on clear positioning, consistent content, strong relationships and simplified systems to build a business that attracts clients, Joe Killinger writes.

The 1.47-million member organization seeks to show consumers that “agents who are Realtors do more than open doors” with its slate of new ads.

The real estate agents who are winning with technology right now are using it to remove friction and create efficiency, Jimmy Burgess writes.

From a record-setting halftime show to feeds users can now fine-tune themselves, social platforms are shifting toward participation, personalization and hyperlocal relevance — raising the bar for how professionals show up and engage.

From a record-setting halftime show to feeds users can now fine-tune themselves, social platforms are shifting toward participation, personalization and hyperlocal relevance — raising the bar for how professionals show up and engage.

The Super Bowl is still the biggest stage in advertising, but the smartest brands aren’t treating it as a one-night spectacle. This year’s most effective campaigns show how the Big Game has become a credibility signal, one that feeds algorithms, extends digital momentum and builds trust through participation, purpose and follow-through.

If you want social media to produce real business, Josh Ries writes, stop treating it like a lead vending machine. Make content for those who already know you, because that’s where the easiest conversions live.

Industry Chief Marketing Officers David Marine, Wendy Forsythe and Sandra Howard share how to thoughtfully and authentically use technology.

Shifting to a new platform isn’t about where you show up, Audie Chamberlain writes. It’s about whether your presence actually helps someone make real estate decisions.