Category Archives: Marketing

Lifestyle-based real estate marketing is getting a Fair Housing check as agents refine listing copy, CRM segments, and ads.

The post Fair Housing Guidance Pushes Agents to Rethink Lifestyle Marketing appeared first on The Close.

Just like with social media, REDX’s Curtis Fenn writes, the agents who use artificial intelligence platforms with intention and a plan will flourish in the years ahead.

Increase your profits both by cutting unnecessary waste and generating more business with these actionable strategies from trainer Bernice Ross.

Focus on clear positioning, consistent content, strong relationships and simplified systems to build a business that attracts clients, Joe Killinger writes.

High-net-worth relationships are still built in real life, Aspen agent Heather Sinclair writes, and shared experiences build equity that pays off in luxury transactions.

Old school marketing strategy married to AI customization is the secret to success in today’s new and very competitive marketplace, Bernice Ross writes.

After years of turbulence, lawsuits and shakeups, NAR is making a bold marketing reset. CMO and CCO, Bennett Richardson, talks strategy for new “More Than Opening Doors” campaign.

After years of turbulence, lawsuits and shakeups, NAR is making a bold marketing reset. CMO and CCO, Bennett Richardson, talks strategy for new “More Than Opening Doors” campaign.

After years of turbulence, lawsuits and shakeups, NAR is making a bold marketing reset. CMO and CCO, Bennett Richardson, talks strategy for new “More Than Opening Doors” campaign.

The 1.47-million member organization seeks to show consumers that “agents who are Realtors do more than open doors” with its slate of new ads.