Category Archives: Lead Generation

If you want social media to produce real business, Josh Ries writes, stop treating it like a lead vending machine. Make content for those who already know you, because that’s where the easiest conversions live.

Stop trying to close leads on the first click to your real estate agent website, Josh Ries writes. Start trying to earn the next step instead.

Stop trying to close leads on the first click to your real estate agent website, Josh Ries writes. Start trying to earn the next step instead.

If your buyer clients keep stalling, ghosting or drifting, don’t reach for better scripts, lead-gen expert Josh Ries writes. Reach for a better process.

If your buyer clients keep stalling, ghosting or drifting, don’t reach for better scripts, lead-gen expert Josh Ries writes. Reach for a better process.

If your buyer clients keep stalling, ghosting or drifting, don’t reach for better scripts, lead-gen expert Josh Ries writes. Reach for a better process.

You’re never speaking to just one person. You’re speaking to their entire unseen network, Jeff Sibel writes. Real estate rewards long-term relationships more than short-term commissions.

To help make sure that you start 2026 on the right foot, Dani Vanderboegh, who runs the contributor program at Inman, has pulled together 26 how-tos worth reading again.

Anthropologist Robin Dunbar introduced the idea that humans can maintain stable, meaningful social relationships with only about 150 people. Here’s why that’s not enough to sustain a real estate business today.

Anthropologist Robin Dunbar introduced the idea that humans can maintain stable, meaningful social relationships with only about 150 people. Here’s why that’s not enough to sustain a real estate business today.