Category Archives: Lead Generation

Stop chasing that next “magical” lead source, Josh Ries writes. Implement a lead-generation system that will sustain your business for the long haul.

Instagram has quietly announced shareable Stories, creating a new opportunity for agents to expand local reach, spark conversations and stay visible without posting more content, Alyssa Stalker writes.

Sponsored property cards have appeared on Google Search in select U.S. markets, raising questions about lead routing, listing visibility, and portal competition.

The post Google’s Real Estate Listings Could Reshape Lead Gen appeared first on The Close.

Layer in two or three of these elements, and your content will land harder, get shared more and start actual client conversations, Josh Ries writes.

Broker and attorney Greg Hague says agents can tap into motivated buyers already in motion before they spend a dollar on marketing.

Your real estate budget isn’t built for brute-force spending, Josh Ries writes. It rewards clarity, consistency and thoughtful execution.

Real Grader CEO Alex Montalenti talks to Troy Palmquist about the biggest (avoidable) mistakes real estate agents make when it comes to their online presence.

Real Grader CEO Alex Montalenti talks to Troy Palmquist about the biggest (avoidable) mistakes real estate agents make when it comes to their online presence.

Jimmy Burgess helps you avoid these real estate agent mistakes to survive the market and come out of it with more momentum, more listings and more confidence.

The old playbook of “just stay remembered” doesn’t work in the digital age. Clients are bombarded with information, and unless you provide consistent value, your presence fades into the noise.