Category Archives: Columns

Coach Verl Workman outlines how to fix what real estate agents say when the home isn’t selling and what the homeowner hears when the agent speaks.

If your feed feels scattered and leaves clients guessing, you’re not posting with purpose. Alyssa Stalker shares how to build a clear content lane that creates trust and a path to work with you. 

Windermere agent Cassie Walker Johnson launches an eight-step series that will streamline the way you work with hopeful homebuyers.

Lead-gen expert Josh Ries tells you how to transform ideas from Zillow and Realtor.com into local insights that make your content marketing stand out for all the right reasons.

From climate change to economic uncertainty, Carl Medford writes, these are the factors causing real estate market anxiety for potential buyers and sellers.

After a painful conversation with potential sellers, learn how broker Josh Ries renewed his commitment to personal communication.

Find out how this Austin, Texas, agent switched gears when his viral content was no longer delivering the results he and his team needed.

Find out how to help potential homebuyers navigate the market, Bernice Ross writes, while dispelling myths that might be keeping them from moving forward.

Red flags aren’t failures, coach Darryl Davis writes. They’re signposts that help you course correct so that you can improve your business outcomes.

Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers.