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Category Archives: Columns

3 clichés top listing agents don’t buy into during a m...

Think smart, writes coach Annette DeCicco, and list like a pro. Hit all three of these smart consultation tips on pricing, condition and negotiation to win listings that sell at consistently high premiums.

Visual, auditory, kinesthetic: What processing style d...

Want to make faster connections with clients and colleagues? Listen to the sensory language they use, and align with their preferred processing style, Bernice Ross suggests.

How to help buyers understand interest-only mortgages

Understanding the ins and outs of financing options, including interest-only mortgages, makes you a valuable resource for educating your clients, Clever’s Luke Babich writes.

If you had 5 minutes with real estate’s most seasoned ...

We’re bringing you advice from some of the industry’s most exciting thought leaders, so we want you to supply the questions.

5 mindset secrets that help you think like a top produ...

A positive mental attitude is your best leverage, especially in a down market. Trainer Bernice Ross shares strategies to help you look on the bright side of every situation.

9 branding tips that prove it’s not who you know, it’s...

Troy Palmquist talks with photographer Chris J. Evans about branding, referrals, relationship building and entrepreneurship.

7 signs your business is thriving (even when the marke...

The market doesn’t determine the trajectory of your real estate business, Jimmy Burgess writes. Your systems, consistency and intentionality do.

History proves it: Low interest rates are not a cure-a...

There are no easy solutions to the sluggish real estate market, team leader Carl Medford writes, and he does not believe slashing interest rates will have the desired effect.

Steering suit, pig’s head, YouTube rules: Inman’s Top ...

Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers.

7 end-of-summer marketing ideas to spark fall momentum

The end of summer can be one of the best times to reignite your marketing and reconnect with your community. Coach Darryl Davis shows you how.

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