Category Archives: Columns

The recent One Big Beautiful Bill Act boasts many proposed boons for real estate, but not for silver homeowners, Rachael Hite writes. Informed agents see the big picture, and it’s not so beautiful for older adults.

Windermere Economist Jeff Tucker looks at recent economic indicators to determine if or when interest rates might finally come down.

Find out how this Orange County, California, indie broker leads “with a balance of compliance, mentorship and heart.”

Troy Palmquist talks with Justin Benson, founder of Shilo AI, about how personalized, consistent coaching can make agents more effective.

In Part 3 of her five-part series, Cara Ameer provides insight on the financial realities of working with high-profile clients and trusted members of their entourage.

Learn to lock in the necessary behaviors required to build your business, team leader Carl Medford writes, repeat them constantly, avoid pleasurable distractions and reap the rewards.

In Part 2 of her five-part series, Cara Ameer shares thoughts on providing discreet, confidential service to your high-profile clients.

Human judgment isn’t optional when you’re working with AI tools, trainer Bernice Ross writes. It’s essential for understanding how they can go wrong, so you can protect your brand.

Troy Palmquist talks with Jordan Levine, SVP and chief economist at California Association of Realtors, to answer the question, “Are we really in a buyer’s market?”

As the industry continues to debate the way listings are marketed (or not) in the current climate, Troy Palmquist reflects on the potential move from digital to analog.