Category Archives: News

Kelley Blue Book Homes is entering home valuations and seller leads. Agents should review the Aug. 1 rollout before buying in.

The post Kelley Blue Book Homes Targets Seller Leads Ahead of Aug. 1 Rollout appeared first on The Close.

Rising HOA costs and special assessments are changing the math for condo buyers, even as prices fall in some markets.

The post Lower Condo Prices Are Colliding With Higher HOA Costs appeared first on The Close.

Lifestyle-based real estate marketing is getting a Fair Housing check as agents refine listing copy, CRM segments, and ads.

The post Fair Housing Guidance Pushes Agents to Rethink Lifestyle Marketing appeared first on The Close.

World Cup rental demand is raising client questions about furnished stays, local STR rules, taxes, and building restrictions in host markets.

The post World Cup Rental Demand Pushes Furnished Rentals Into Focus appeared first on The Close.

More sellers are cutting prices, but the market is not falling everywhere. Agents need sharper local data, stronger seller coaching, and a clearer plan for stale listings.

The post Price Cuts Are Testing Agents’ Seller Strategy appeared first on The Close.

Recent data show buyers needed $120,800 to afford a median-priced home, highlighting the affordability gap still shaping today’s market.

The post Buyers Needed $120,800 to Afford a Median-Priced Home, New Data Shows appeared first on The Close.

At the halfway point of 2026, most real estate agents are behind their annual production goals. See what the survey revealed, why it’s happening, and how top performers are adapting.

The post Most Agents are Behind Pace on Their 2026 Production Goals appeared first on The Close.

Most older Americans want to age in place, but many US homes lack basic features that can shape listing and relocation talks.

The post More Older Americans Want to Age in Place. Are Homes Ready? appeared first on The Close.

SpaceX’s IPO has sparked Brownsville housing speculation, but RGV agents should watch rentals, builder inventory, and land first

The post SpaceX IPO Puts Brownsville Housing in Focus appeared first on The Close.

The 21st Century ROAD to Housing Act could expand financing options in lower-priced markets, but it does not change mortgage approval rules today.

The post New Housing Bill Targets a Mortgage Gap in Lower-Priced Markets appeared first on The Close.