Category Archives: Marketing

Tune in to Inman Access as Alyssa Stalker teaches you to create branded content that scales along with your real estate business.

Luxury Presence has rolled out a series of AI agents for marketing, using them to help agents and brokerage marketing teams do more outreach, lead nurture and display advertising in less time.

Anywhere Real Estate affiliates will have free access to Canva Enterprise starting the fourth quarter of 2025. The platform includes preloaded branded templates and seamless integration into Anywhere’s other marketing platforms.

Real estate yard signs remain a non-negotiable tool for marketing listings and open houses.

The post The 12 Best Real Estate Sign Ideas (+ Examples) appeared first on The Close.

Marketing expert Jon Krabbe deconstructs the common mistakes you might be making and offers a smarter content plan for your blog.

From campaign automation to deregulation, AI is rapidly reshaping the tools, rules and reach of real estate, influencing everything from how agents advertise to who controls the tech behind the scenes.

Marketing expert Jon Krabbe shares strategies that optimize your website to immediately engage visitors, reduce bounce rates and improve lead capture.

As the $1 listing trend gathers steam, it’s time to take a closer look at how it works and whether it’s right for your sellers.

Knowing what to say when a lead comes in can make or break your next deal.

The post The Ultimate Agent Script Pack: 15 Scripts for Any Lead, Any Time appeared first on The Close.

Troy Palmquist talks with video content expert Ransome Tucker about why every agent should be capturing (and sharing) content at professional conferences.