Category Archives: Luxury

In Part 1 of her five-part series, Cara Ameer shares a case study from an early experience of working with professional athletes and team leadership.

While creating a luxury personal brand for your real estate business, Rebecca Francis writes, don’t forget to stay true to your authentic self.

Working with high-profile clients isn’t just about finding the perfect home, broker Kamran Zand writes. It’s about protecting their lifestyle, reputation and security.

Real estate companies have the opportunity to craft a distinctive client experience aligned with their brand, values, vision and mission, The Agency’s Rainy Hake Austin writes.

Radical personalization is the real differentiator that turns a transaction into a story and a client into an advocate, The Agency’s Mauricio Umansky writes.

Dezireh Eyn, CEO of Platinum Properties in New York City, writes that independent brokerages understand their people, their markets and the relationships that make real estate run.

Chinese and Canadian buyers make up the largest portion of international buyers. The median purchase price for foreign buyers also hit a new record high at $494,400, according to a National Association of Realtors report.