How real estate companies waste millions on invisible marketing costs

Hidden design and marketing expenses can quietly drain millions from real estate companies each year. Here’s how top brands are consolidating tools, cutting waste, and turning savings into growth.

Natural language search is giving buyers what they really want — and giving agents the edge they’ve needed.

Rocket Mortgage and UWM are counting on AI to help them scale their businesses as mortgage rates fall. Small and mid-size lenders don’t want to be left behind.

Tune in to Inman Access as Verl Workman of Workman Success Systems helps you recruit and retain top-performing agents.

Inman On Tour Texas is back for 2025, bringing together the industry’s top agents, brokers and thought leaders for a one-of-a-kind event.

SafeStreets is offering NAR members and their clients a full security system for a one-time installation fee of $99 plus ongoing monthly costs. The company is the third addition to NAR’s Realtor Benefits program this year.

Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers.

Real estate teams, brokerages and agents can use ListedKit to handle all documents, timelines, inspections and contracts with help from Ava, the company’s AI agent.

After months of investor criticism, Carrie Wheeler has resigned as Opendoor CEO. A search for a new CEO is now underway as Shrisha Radhakrishna takes the reins in the interim.

Lead Analyst Logan Mohtashami has been tracking the battle over rates between Trump and Fed Chairman Jerome Powell since the election.